Look at the recent rise of streaming services and off online stores, and it all starts making sense. So, finally, there’s a shift happening in how we shop.

The pandemic has forever changed the retail landscape, making it much more digital. And as brick-and-mortar stores give way to ecommerce, retailers are finding themselves scrambling for consumers’ attention in an increasingly chaotic and crowded online environment.

The answer to cutting through all that noise? Become more like streaming services.

Combining storytelling and online purchasing in what is now called “live…