If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner.

Harder still, some industries are dry, traditional, or “boring,” which are more challenging to market than industries with quirky, exciting, or visually striking products. For example, 2-layer vs. 4-layer printed circuit boards appeal to a niche audience.

Fortunately, it’s not only possible to market effectively in boring industries, but…